Discover the Focus section on the Blastness official website

Microsoft Advertising: a strategic opportunity for hoteliers

The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!

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What is brand reputation, and why is it so important for your hotel?

Date of Publication: March 2025

Did you know that, according to a TripAdvisor study, 81% of travelers read reviews before booking a hotel? Read the article to learn how to analyze and improve your property's online reputation.

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8 Trends for Hotel Websites in 2025

The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!

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Blastness Awards 2024

Publication date: October 2024

Once again this year, at the Blastness Party in Rimini, we celebrated the partners who have distinguished themselves through outstanding results. Discover all the winners!

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Techniques for reducing reliance on intermediaries to maximise direct sales

Date of Publication: October 2024

Reducing booking costs and creating a direct and authentic link with clients is every hotelier’s dream. Discover how you can realise it.

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Instagram for hotels: content, formats and tips to grow your page

Date of Publication: September 2024

In an increasingly digital world, a professional Instagram profile is now essential for hotels that want to seize all the opportunities of the online world. Find out more.

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What is the Billboard effect and how can you use it to maximise direct sales?

Date of Publication: July 2024

Your property's presence on OTAs can bring more users to your official site, helping you maximise direct sales. Find out how.

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How AI can grow your hotel: three Blastness products that use artificial intelligence to maximise performance

Date of Publication: June 2024

Learn about three Blastness products that use AI and machine learning to ensure high performance for facilities

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Competitive set for hotels: how to create one and why it’s critical in revenue management

Publication Date: May 2024

One of the key tools to implement an effective revenue management strategy is to build and operate a competitive set. But what exactly does it mean and why is it so important?

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The 10 must-haves for a successful hotel website

Date of Publication: April 2024

Discover ten essential elements that your hotel website needs to have to offer a memorable experience from the first click.

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Google and the Digital Market Act (DMA): what has changed?

Publication date: April 2024

The Digital Markets Act establishes a set of rules for the internet giants. Discover how Google implemented them and how this will affect your property.

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How to prepare for the 2024 season and maximise revenue

Publication date: March 2024

Summer, which coincides with the high season for many destinations in Italy and Europe, is almost upon us, and the time has come for seasonal properties to start preparing as much as they can . Here are our recommendations for maximising revenue and achieving your turnover goals.

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Predefined Versus Dynamic Budgets: the strengths of always-on campaigns

Publication date: February 2024

Choosing the budget to invest in advertising campaigns is certainly one of the biggest difficulties for hoteliers. Thanks to the Always On approach, it is possible to overcome this obstacle and maximise performance.

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Google Business Profile

Publication date: January 2022

Google My Business becomes Google Business Profile: new features and faster management of your online business card

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Google Free Booking Links

Publication date: March 2021

Everything you need to know about the new Google Hotel Ads feature

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Is your hotel's website mobile first?

Publication date: January 2021

March 2021 is the target date Google has announced for the final transition to Mobile First Indexing.

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Pay Per Click Campaigns for hotels: the "always on" approach

Publication date: December 2020

Differently from other advertisers, even during the lockdown - with purchases close to zero - Blastness chose to maintain an Always On approach, continuing to invest in its hotels' online advertising activities and achieving two important goals...

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