Focus

Google Business Profile

Publication date: January 2022

Google My Business becomes Google Business Profile: new features and faster management of your online business card
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Google Free Booking Links

Publication date: March 2021

Everything you need to know about the new Google Hotel Ads feature
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Is your hotel's website mobile first?

Publication date: January 2021

March 2021 is the target date Google has announced for the final transition to Mobile First Indexing.
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Pay Per Click Campaigns for hotels: the "always on" approach

Publication date: December 2020

Differently from other advertisers, even during the lockdown - with purchases close to zero - Blastness chose to maintain an Always On approach, continuing to invest in its hotels' online advertising activities and achieving two important goals...
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