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The 10 must-haves for a successful hotel website

Discover ten essential elements that your hotel website needs to have to offer a memorable experience from the first click.
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Google and the Digital Market Act (DMA): what has changed?

Publication date: April 2024

The Digital Markets Act establishes a set of rules for the internet giants. Discover how Google implemented them and how this will affect your property.
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How to prepare for the 2024 season and maximise revenue

Publication date: March 2024

Summer, which coincides with the high season for many destinations in Italy and Europe, is almost upon us, and the time has come for seasonal properties to start preparing as much as they can . Here are our recommendations for maximising revenue and achieving your turnover goals.
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Predefined Versus Dynamic Budgets: the strengths of always-on campaigns

Publication date: February 2024

Choosing the budget to invest in advertising campaigns is certainly one of the biggest difficulties for hoteliers. Thanks to the Always On approach, it is possible to overcome this obstacle and maximise performance.
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Google Business Profile

Publication date: January 2022

Google My Business becomes Google Business Profile: new features and faster management of your online business card
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Google Free Booking Links

Publication date: March 2021

Everything you need to know about the new Google Hotel Ads feature
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Is your hotel's website mobile first?

Publication date: January 2021

March 2021 is the target date Google has announced for the final transition to Mobile First Indexing.
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Pay Per Click Campaigns for hotels: the "always on" approach

Publication date: December 2020

Differently from other advertisers, even during the lockdown - with purchases close to zero - Blastness chose to maintain an Always On approach, continuing to invest in its hotels' online advertising activities and achieving two important goals...
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