Are you a Hotel?

Born to grow your business

Blastness, a term derived from a mix of the ancient Greek "βλαστός" (to grow, to make grow) and the English word "business", was born in 2004 in Italy at the dawn of the digitisation of the tourism market and the development of online sales of hotel rooms.

The Blastness team now numbers more than 100 young professionals and operates also in the UK and Spain. The company is a technological and consulting partner for the business development of independent accommodation companies, and provides systems and services to better face the digital market.

Born to grow your business 1
More than 20 years of experience
for developing direct sales channels and optimising revenue
A team of over 100 professionals
for a high level of training, assistance and support
Over 1000 properties in portfolio
independent hotels, guest houses, agritourism facilities, resorts, business hotels, historic dwellings, groups and hotel chains
#1 RMS in Italy
with over 500 installations
Over 200 websites created every year
with an average of one new website every working day
Google PageSpeed Insights rewards websites made by Blastness
+77% from mobile and +27% from desktop compared to market data
Over 13,000 active search/metasearch campaigns
over 500,000 keywords managed h24 7/7
Over euro 119 million in conversions by PPC in 2023
from over 200 countries with ads in 7 languages
Google Premier Partner
for the company specialisation and the high level of investment
Microsoft Advertising Partner Growth Award
for the excellent results generated by the Pay Per Click campaigns on Microsoft platform
Tripadvisor Hospitality Marketing Partner
for the expertise in the promotion on the platform
In-house independent revenue manager team
with more than 20 professionals
About us

We support independent accommodations in the development of direct sales channel turnover and the optimisation of revenue management in order to reduce the intermediation costs of online distribution and maximise operating margins on total turnover.

About us

Our philosophy is based on professional ethics, fairness, transparency and the pursuit of excellence, values recognised by our clients and the market.
We attach particular importance to human relations and create quality relationships both within our team and with customers and partners.

Increasing official hotel website

reducing intermediary costs


greater profit margins