Dual and AI-powered: the revolution in pricing strategies

Revenue Management System

In a complex and ever-changing market, you need tools that are up to the task. The Blastness Revenue Management System combines predictive artificial intelligence, advanced features and complete flexibility to help you set the ideal rates, at the right time, for the right customer.

The only tool on the market for differentiated management of direct and indirect channels

Maximum flexibility: the ability to set rules, interact manually or rely on AI

Increased operating margins and RevPAR growth, optimising time and strategies

It all starts with AI

At the heart of the Revenue Management System is Algorithm S2, an AI algorithm that taps into a wide range of internal and external data to recommend targeted, data-driven rate changes, ensuring maximum responsiveness to changing scenarios and factors affecting price. The algorithm adapts continuously to the strategic characteristics of the hotel and the target market, improving over time.

Specific pricing strategies for each sales channel

The Blastness Revenue Management System is the only tool on the market that offers the ability to manage pricing separately for the official website and OTAs. The functional architecture of the system is based on the concept of Dual Revenue Management: an advanced approach that allows the price spread between direct and third-party channels to be dynamically adjusted. This price differential is optimised on the basis of two strategic macro-objectives: to encourage disintermediation, increasing direct bookings to reduce commission, and at the same time maximising the overall revenue of the property.

The perfect price for every type of room

The Open Price feature allows hotels to adapt their pricing strategy with exceptional flexibility, thanks to a system that goes beyond the concept of Best Available Rate and fixed price grids. Open Price recognises that each room type is subject to different demand patterns, adapting the offer to current market opportunities. The combination of Open Price and Dual Revenue Management guarantees an accurate price for each room type, whether booked directly or indirectly.

Increasingly accurate forecasts

Drawing on a combination of historical data, current trends and booking behaviour, the Blastness Revenue Management System is able to produce accurate estimates of occupancy and expected revenue and anticipate peaks in demand even when the hotel is fully booked. What's more, the system monitors market demand on a daily basis, taking into account not only events but also competitive dynamics and market saturation indices, to support pricing strategies that are truly geared towards maximising returns.

Maximum operational flexibility

With the Autopilot feature, using pre-set rules and advanced automation, you can automate rate changes according to customisable parameters, such as period, day and time of intervention, dates of stay or lead time on which to apply the changes, drastically reducing the need for manual intervention and improving operational efficiency. The system also allows hotel operators to set rules or manually adjust individual rates. This way, everyone is free to decide how to operate, based on their individual needs and the characteristics of their property.

When data leads the way, the pricing works

RMS + Rate Shopper

Optimised pricing management thanks to an in-depth understanding of the competitive market and real-time monitoring of your competitors' price changes.

RMS + Business Intelligence

Increasingly targeted interventions in tune with your property's performance, thanks to real-time knowledge of your performance data.

RMS+ Market Intelligence

Accurate forecasting of demand driven by target events based on analysis of large amounts of market data.

Are you looking to get the most out of your RMS? Rely on our experts

With our revenue consulting service, we can help you convert data into actionable insights, optimising rates, distribution and performance.

Find out more