Attract new users and increase direct conversions
Search & Metasearch Advertising
With our Search and Metasearch Advertising services, we position your hotel exactly where it needs to be: among the top results in search engines, visible to those who are about to make a booking. Let us optimise your visibility on OTAs (Online Travel Agencies), reaching an audience that is ready to buy and looking to book directly.
With our Search and Metasearch Advertising services, we position your hotel exactly where it needs to be: among the top results in search engines, visible to those who are about to make a booking. Let us optimise your visibility on OTAs (Online Travel Agencies), reaching an audience that is ready to buy and looking to book directly.
Search and Metasearch advertising campaigns are handled using a Bid Management System developed by Blastness specifically for the hotel industry and based on Artificial Intelligence algorithms capable of automating and optimising Pay Per Click campaigns on search engines and metasearch engines, manage thousands of keywords in real time across different countries and dynamically modify the budget in relation to demand trends, ensuring maximum conversion capacity.
Your ads are live 24/7 in over 200 countries and translated into 7 languages, ensuring maximum visibility for your hotel. We reach an international audience at crucial moments in the booking process, bypassing OTAs and capturing travellers who are genuinely interested. Greater coverage, enhanced visibility, and increased direct bookings.
We ensure ongoing monitoring of search engines and meta search engines to promote your hotel's direct channel, highlighting the rates on your official website. This allows us to influence key points in the user's decision-making process, fending off competition from OTAs and driving traffic to your official website.
Thanks to the Pay Per Reservation formula, campaign activation does not require predefined budgets, start-up costs or fixed monthly management fees. Payment varies depending on the bookings tracked, guaranteeing you savings of over 50% on agency fees.
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Predefined keyword set
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No certainty on return on investment
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Predefined investment based on historical data
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Predefined budget with risk of campaign interruption during peak demand periods
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Campaigns limited in terms of time and countries covered
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Reservation-oriented keyword set
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ROI (Return On Investments) Pay Per Reservation formula
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Dynamic investment thanks to automated BMS (Bid Management System) management
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Dynamic and virtually unlimited budget
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Always-on and multilingual campaigns
With Blastness' Search and Metasearch campaigns, your hotel will climb to the top of search engines and comparison platforms, surpassing OTAs in visibility at the decisive moment.
