Monitor performance and act at the right time

The Integrated Management System was created to respond to a concrete need in the sector: to overcome the fragmentation of information between the different systems. To offer hoteliers a unique and always up-to-date view of the property's performance, all Blastness products are based on a shared and centralised data platform, which collects, organises and links information from each tool. The IMS transforms this complex data into clear and useful insights and allows you to intervene on the different systems from a single access point.

With the IMS, you can control every aspect of your hotel's performance from a simple, intuitive and powerful interface. The Control Tower organises the data into interactive graphs and reports, integrating information from Blastness systems – such as PMS (Property Management System), Booking Engine, Channel Manager, CRO – and those from outside, such as competitive benchmarks and market demand, to provide you with updated KPIs in real time and dynamic suggestions on possible rate changes.

Manage availability, restrictions and rates centrally. The Cockpit section offers advanced interfaces for the CRS, integrated in real time with PMS and other systems, for quick and strategy-consistent actions. With the Combo function, you can monitor rate grids, change prices and availability even for individual rooms, and receive proactive suggestions based on performance, demand, events and competitor trends.

With IMS Blastness, keeping track of the progress of the website and digital campaigns is simple and immediate. You always have access to intuitive reports, designed to give you a clear reading of performance: from traffic to conversions, from the results of Google Ads and Metasearch campaigns to the comparison between investments and returns. All the most relevant data is easily accessible, allowing you to understand what works and where to intervene in a few seconds.