Blastness represents an important point of reference for the entire Compagnie Des Hotels group, which currently has nearly 600 rooms. Blastness isn't just a supplier of excellent IT services; the company's main strength is its staff: their assistance, professionalism, training, the wish to reach common goals as well as constant support in creating tailor-made strategies are the elements that really make the group stand out.

For me, Blastness is synonymous with dynamism, flexibility, and adaptability to any new kind of sales and marketing strategy that has to be implemented. At the same time, it is synonymous with stability and security, a guarantee for day-to-day work and future plans.

Business Intelligence is a valuable tool that allows us to use real-time data to plan and verify all our business strategies. In order to always be on the ball and not leave anything to chance, it is essential to be able to process and use data quickly and easily. The RMS system, based on internal and external data, provides us with targeted and easily applicable suggestions. The integration of all the systems provided by Blastness allows us to implement our strategies with just a few clicks. It is precisely thanks to data analysis that the PPC campaigns made by Blastness are also successful. Knowing which customers to target and, above all, when, allowed us to have a really high conversion rate. We only started doing PPC campaigns a few years ago, but over time we have noticed that performance has grown in double figures year after year.

In eight years working together with Blastness, we have been able to count on fundamental support for handling room rate strategies, as well as very powerful tools to closely follow the performance of the business and the sales channels. The result in terms of sales was confirmed with 20% average annual growth, especially on the direct sales channel, an excellent outcome for a boutique hotel like the Relais La Sommità. But perhaps more than the financial goals, the most important value lies in the quality of the relationship that is established with Blastness: a partner-friend, or rather, a friend-partner.

I have been using all of the Blastness services with complete satisfaction for ten years. They are a vital tool in running daily business and profitability for my boutique hotel. The high quality of the assistance, the willingness and professional training of their team make Blastness the number one firm in Italy in the sector.

The Blastness platform manages to combine simplicity of use, scalability and effectiveness with complete business intelligence and revenue management tools. Blastness has been working together with the SINA Group for over ten years in developing electronic distribution with cutting-edge solutions and top-level customer assistance.

The Blastness system is very intuitive and easy to use, in terms of managing availability, pricing and offers. The Help Desk support and Assistance is always ready to provide the best technical information to manage all the products. Revenue consultancy is always ready to help us in short and long-term strategies.

We couldn't do without Blastness now! They stand out not just because of their continually updated tools, which are easy to use but also because of the willingness to help and how nice they are.

Over time, Blastness has always, and increasingly, shown itself to be an efficient, flexible partner, and - something that is certainly not a secondary issue - one that is made of real people. So all round it is a tool, or rather a series of tools, but above all it is a team. At this point we couldn't do without our partnership.

When you have to check sales optimisation in relation to demand, occupation rates and the targets of eleven hotels, the FOX business intelligence platform, together with all the reporting, is one of the tools that we cannot do without. And I should definitely stress the high level of training and availability of the entire staff, who are always ready to help us in sorting out the requests from the company.