Positano Art Hotel Pasitea
With the key support of the RMS, we implemented a dynamic pricing strategy with which we were able to maximise revenue per type over the entire season and exceed what were shared targets.
Thanks to the right mix of targeted revenue strategy and digital marketing, the hotel achieved higher online visibility, with a substantial increase in margins.
The revenue consultancy proved essential to exploit the full potential of Blastness systems and beyond: it enabled the building of a relationship of mutual trust and satisfaction that was fundamental to the achievement and overcoming of the planned objectives.
In 2011, working for the Best Western chain, I had the opportunity to try out some competing products adopted by the group, whose systems turned out to be slow and incomplete. During a meeting someone mentioned Blastness, I read up on it and discovered that among the products offered was also GDS management, and so I decided to replace the products recommended by Best Western with those of Blastness. Today, thanks also to a complete platform, I am able to manage the marketing of the hotel myself, which has meanwhile become independent.
The speed and simplicity of CRS has facilitated a whole range of operations that used to take up a large part of my working day.
Many, the CRS first of all, but also the Blastness Suite platform with all its functionalities.
Definitely Pay Per Click campaigns and a well-designed official website help a lot.
Although the increase in the average room price is also attributable to the historical period we are living in, I believe that Blastness has definitely increased hotel direct sales exponentially.
Definitely the fact that they consistently ensure a “strong” online presence through the use of strategic keywords.
To increasingly disintermediate sales in the high season and to encourage the purchase of stays also in the low season.
To rely on a partner that maximises sales and optimises visibility without binding the hotel with restrictive policies.
