The Square Milano Duomo
126 Rooms
In partnership since 2011, website by Blastness
Article publication: January 2025
Goals and Strategies
Increase the impact of the online segment
Thanks to strategic support, online sales management tools and PPC campaigns, the website has achieved significant growth both in terms of turnover and impact on total sales.
Better pricing management
Following the adoption of the rate analysis and management tools offered by the Blastness Suite, the establishment's RevPar has grown consistently year after year.
Optimise operations with an integrated suite
The use of an integrated platform has allowed the hotel to rely on advanced tools such as the Channel Manager or the CRO, which have helped to optimise distribution, operations and consequently increase turnover by reducing staff interventions.
The Client's Perspective
Fabrizio Tagliasacchi
Hotel Manager
How did you find out about, and why did you choose, Blastness?
The collaboration between Blastness and the Dei Cavalieri Collection group, which includes The Square Milano hotel, is a long-standing one. As our group has continued to grow, the company has always been by our side both with the continuous support of their consultants and by constantly providing us with state-of-the-art and up-to-date revenue management systems.
How has Blastness improved your day-to-day operations?
Above all, Blastness has allowed us to optimise the costs of commercial resources. In fact, with their systems, we have simplified and sped up all services related to the direct sale of rooms through the reservations office, the website and other distribution channels.
Which product could you not live without?
One of the products we couldn't live without is Blastness Suite, which we use on a daily basis in all revenue and distribution operations. It's a complete platform that allows in-depth analysis of sales performance so we can implement the best commercial strategies.
Which strategic activity contributes most to improving your competitiveness in respect to OTAs?
PPC campaigns on Google and other channels have helped us improve competitiveness, supporting the increase in direct sales from the official website or directly to the booking office, as opposed to bookings made through OTAs.
Given the results achieved, what do you think is the greatest strength of our PPC campaigns?
One of the strengths is always being able to position our website in the best possible way and constantly being present in the first options that are proposed to the customer. Our online visibility is getting stronger and stronger and this is a great source of satisfaction for us!
What added value does Blastness have to offer in terms of the recorded revenue growth?
The added value brought by Blastness is certainly an official website that is efficient, representative, intuitive and easy to consult. In addition, Blastness provides us with constant revenue support to define the sales strategies to be adopted and improve our performance.
Why should a hotel choose Blastness today?
As a hotel group, we recommend choosing Blastness as a reliable partner that is always present in case of need. The strength that represents a great added value for us is the continuous and punctual assistance we receive from the entire team.
What new goal do you have for the future?
To further reduce the rate of OTAs in favour of direct bookings by maintaining and improving the organic positioning of the hotel online.
Let's grow together
Start growing with us