Terrace Pantheon Relais
37 Rooms
In partnership since 2018, website by Blastness
Article publication: February 2025
Goals and Strategies
Repositioning the hotel in a higher market segment
Following the restyling of the hotel, a strategic market study was carried out to increase sales rates with the ultimate goal of increasing RevPAR.
Increase the disintermediation rate
Thanks to the action taken in the context of online distribution, the hotel has been able to achieve a direct channel share of over 50% with the official website being the first sales channel.
Monitor the hotel's performance
Blastness Suite, with its Business Intelligence, has made it possible to always have an updated picture of the hotel's performance.
The Client's Perspective
Samuel Dell'Ariccia
General Manager
How did you get to know and why did you choose Blastness?
I discovered and learned more about Blastness through colleagues in the hotel industry who were already using the company's services.
How has Blastness improved your day-to-day operations?
The Blastness Suite tools are excellent allies for the Revenue Management part, which I deal with directly. The regular contact with dedicated consultants also offers ongoing support and interesting insights for discussion and growth.
Which product could you not live without?
The integrated Blastness Suite platform.
Given the results achieved, what do you think is the greatest strength of our PPC campaigns?
The use of consistently accurate keywords, and budget management that maximises results by adapting to market trends.
Which strategic activity contributes most to improving your competitiveness in respect to OTAs?
They are all so important that I couldn't choose!
What added value does Blastness have to offer in terms of the recorded revenue growth?
Blastness has certainly brought great added value to our hotel's growth, which has achieved results well beyond the goals we had set ourselves together.
What new goal do you have for the future?
For the future we would like to increase turnover and surpass 50% direct bookings from the official website.
Why should a hotel choose Blastness today?
Because nowadays, the hotel industry requires technological support and Blastness, without a doubt, is always a cutting-edge partner that constantly invests in its systems to provide hotels with the latest technologies.
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