Since 2020, thanks to the implementation of a targeted revenue management strategy shared synergistically with the management of the structure, and the progressive consolidation of the brand in the market, the official site has become the main sales channel. This integrated approach has generated tangible and constantly growing results: year after year there has been a significant increase in overall volumes, both in terms of total turnover and average rate and performance of the direct channel, confirming the effectiveness of the strategy adopted and the solidity of the market positioning.
I was looking for tools that could support our organisation in its daily activities. While benchmarking several hotels I knew, I discovered Blastness, which immediately stood out for the breadth of its tools and its consultative approach. Since then, a fruitful collaboration began, which continues successfully to this day.
It has contributed significantly to improving the overall performance of the organisation and the speed with which accurate decisions are made. For me, it represents a real benchmark in terms of dynamism, flexibility and the ability to adapt promptly to any new commercial and marketing strategy.
The Channel Manager optimises the management of sales on several channels simultaneously, ensuring rate consistency and greater operational efficiency, and the reporting allows us to keep the hotel's performance under control at all times, supporting strategic analysis and rapid, targeted decision-making.
Without a doubt, for us Blastness represents a constant reference point in terms of stability and reliability. It is a solid presence that offers security in day-to-day business management and at the same time a concrete guarantee for the planning and development of future strategies.