Royal Hotel Sanremo
The restyling of the official website, combined with constant optimisation work to encourage an increase in direct bookings, has led to significant results: in 2024, the direct channel generated more than €2,900,000, reaching an incidence of 52% of total sales, compared to 35% in 2019.
Optimisation of room management, combined with the adoption of targeted pricing strategies, contributed to improved performance, recording significant RevPAR growth in 2024 compared to 2019 values.
Integrated Management System
For the continuous and detailed monitoring of the structure's performance and the dynamic application of rates in ‘open price’ mode, adapting prices according to room type and market trends in real time.
Revenue Management System
For suggestions of optimal, customised and differentiated rate changes based on sales channels, thus enabling targeted pricing strategies and maximising revenue through accurate demand management.
Over time, I got to know Blastness better and better thanks to the now 20-year professional collaboration with owner Andrea Delfini.
Dealing not only with Revenue, but with most of the complex operational activities of hotel management, in Blastness I have found my “right hand” in the development of effective rate strategies and the execution of precise and in-depth forecast analyses.
I could no longer do without the Channel Manager for the management of our sales channels and, thanks to the wide range of integrated systems offered by the modular Blastness Suite platform, which guarantees us operational efficiency, rate consistency and real-time performance monitoring on a daily basis.
Absolutely, it is a valuable support for the day-to-day management of any type of structure.
