From design to content management: a specific platform for the hotel sector
CMS
Designed in-house to meet the real needs of the hotel world, the Blastness CMS was created exclusively for properties, with the aim of increasing performance, simplifying content management and integrating perfectly with the Booking Engine.
Designed in-house to meet the real needs of the hotel world, the Blastness CMS was created exclusively for properties, with the aim of increasing performance, simplifying content management and integrating perfectly with the Booking Engine.
From offer to booking in one click: the CMS is 100% integrated with the booking engine to ensure a smooth, consistent and uninterrupted user experience. Each part of the path is optimised to support the visitor towards conversion, minimising friction points and maximising the effectiveness of the direct channel. Total integration with the booking engine allows you to enhance availability and rates in real time, encouraging immediate booking.
Thanks to Microsoft Azure's Content Delivery Network (CDN) technology, the website loads quickly and efficiently, wherever the user is. The contents are saved on servers distributed globally and automatically loaded from the nearest point, optimising waiting times on any device, decreasing the abandonment rate and encouraging a greater number of bookings concluded directly on the website.
Each website is a unique project, tailor-made to reflect the identity of the property and ensure maximum effectiveness in terms of performance and user experience. All layouts are developed in compliance with the WCAG 2.1 guidelines for accessibility, ensuring the usability of content even by users with disabilities. Navigation is simple, fluid and intuitive, with interfaces designed to offer maximum usability to all users from any device. The use of a proprietary source code also makes the website less prone to attacks, to give the utmost protection to your property and your guests.
With our CMS you have full control over all content: texts, images, offers, news, galleries and much more. The intuitive interface allows you to update the website independently in just a few clicks. We've developed ad-hoc modules for the specific needs of the hotel sector, such as customisable categories for offers, and features dedicated to booking meeting rooms, spa treatments or other extra services.
At Blastness, we create over 300 customised sites every year, optimised to increase direct bookings.
