Maximum efficiency in the automated management of PPC campaigns
BMS
Blastness Bid Management System is a proprietary technology platform, designed exclusively for the hotel sector and powered by AI-powered algorithms. It fully automates the management of Pay Per Click campaigns on search engines and metasearch engines, optimising thousands of keywords on a global scale in real time.
Blastness Bid Management System is a proprietary technology platform, designed exclusively for the hotel sector and powered by AI-powered algorithms. It fully automates the management of Pay Per Click campaigns on search engines and metasearch engines, optimising thousands of keywords on a global scale in real time.
Our system uses a dynamic budget, which adapts in real time to changes in demand. Each auction is evaluated based on the probability of conversion, so as to invest only in the moments and channels where it is truly effective. And the result? No interruption in demand peaks and an always optimised return on investment. The BMS is active on all the main visibility channels - Google Ads, Microsoft Bing, Google Hotel Ads, Trivago and Tripadvisor - to guarantee each property complete coverage of digital touchpoints, with a targeted focus on the most strategic ones based on its special qualities.
The heart of our BMS is the integration of data from CRS and PMS with those of advertising campaigns to optimise the performance of the ads, as well as for how the property performs in different markets and sales channels. The system allows you to study user behaviour, recognise purchase signals and anticipate the moments of greatest conversion by processing thousands of pieces of campaign information. Thanks to the integration with web analytics data, you can also dynamically update keywords, increasing the relevance of ads.
Thanks to Blastness' BMS, which maximises the return on investment, we can offer a highly advantageous contractual formula: the Pay per Reservation model. No media budget to plan, no management fee. The hotel won't incur any upfront costs, but only pays based on the conversions actually tracked.
With Pay per Click campaigns on search engines and metasearch engines, we maximise your hotel's visibility, reduce dependence on OTAs and increase direct bookings.
