We optimize your Google Business Profile - The free box for your hotel that allows you to reach users when they search for your hotel on Google and that represents your hotel within the Google Travel portal.
In the digital market, in which users are increasingly well-informed and used to searching the Internet before booking their stay, it is essential that your hotel is well-positioned and visible in the search engines.
For this reason, a good digital marketing plan combines web marketing activities and web advertising campaigns with the goal of dominating the search results page.
If your website is clearly visible, the information is correct and complete and the user can find the details they need in just a few clicks, it will be easier to generate direct bookings.
Web marketing (SEO) concerns all those activities aimed at improving the organic visibility of the website. This visibility is crucial, as it supports the natural traffic produced by search results that do not require payment.
We work on strategic keywords that convey the distinctive features and strengths of the hotel and we process the texts in a SEO oriented perspective. Keywords, brand name and call to action, all aimed at conversion
We periodically monitor and share the positioning of your website to evaluate whether to intervene and how to do so in order to maximise performance.