SEA - Search Engine Advertising - enhances your hotel's direct channel, guaranteeing the highest visibility on search engines compared to OTAs: your hotel will in fact appear in the most relevant search engine positions, intercepting a highly qualified audience and at the closest time of purchase, thus maximising direct sales opportunities.
For the excellent results generated by Pay Per Click campaigns on the Microsoft platform
For the company's specialisation and high volume of investment
Incidence of turnover from Pay Per Click campaigns
