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2020
List of focusarticles
Focus
October 2025
Branding for hotels: the strategy to win over guests
Behind every successful hotel, there is a strong identity. It's not just a catchy logo or a trendy colour palette, but a recognisable personality, capable of inspiring trust, conveying values and building authentic relationships with guests.
Focus
August 2025
Copywriting for hotels: 5 mistakes that make you lose bookings
Summer has always been the golden season for hotels, but in 2025, it is also proving to be the perfect season to grow on Instagram. Read the article to find out how.
Focus
June 2025
5 Trends to Grow Your Hotel on Instagram This Summer
Summer has always been the golden season for hotels, but in 2025, it is also proving to be the perfect season to grow on Instagram. Read the article to find out how.
Focus
May 2025
Dual and AI-powered: the RMS you need to optimise direct sales
Managing hotel rates has never been easy. The market is dynamic, direct sales exist alongside OTAs, demand changes quickly. Discover how our RMS can support you.
Focus
April 2025
Microsoft Advertising: a strategic opportunity for hoteliers
The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!
Focus
March 2025
What is brand reputation, and why is it so important for your hotel?
Did you know that, according to a TripAdvisor study, 81% of travelers read reviews before booking a hotel? Read the article to learn how to analyze and improve your property's online reputation.
Focus
February 2025
8 Trends for Hotel Websites in 2025
The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!
Focus
October 2024
Blastness Awards 2024
Once again this year, at the Blastness Party in Rimini, we celebrated the partners who have distinguished themselves through outstanding results. Discover all the winners!
Focus
October 2024
Techniques for reducing reliance on intermediaries to maximise direct sales
Reducing booking costs and creating a direct and authentic link with clients is every hotelier’s dream. Discover how you can realise it.
Focus
September 2024
Instagram for hotels: content, formats and tips to grow your page
In an increasingly digital world, a professional Instagram profile is now essential for hotels that want to seize all the opportunities of the online world.
Focus
July 2024
What is the Billboard effect and how can you use it to maximise direct sales?
Your property's presence on OTAs can bring more users to your official site, helping you maximise direct sales. Find out how.
Focus
June 2024
How AI can grow your hotel: three Blastness products that use artificial intelligence to maximise performance
Learn about three Blastness products that use AI and machine learning to ensure high performance for facilities
Focus
May 2024
Competitive set for hotels: how to create one and why it’s critical in revenue management
One of the key tools to implement an effective revenue management strategy is to build and operate a competitive set. But what exactly does it mean and why is it so important?
Focus
April 2024
The 10 must-haves for a successful hotel website
Discover ten essential elements that your hotel website needs to have to offer a memorable experience from the first click.
Focus
April 2024
Google and the Digital Market Act (DMA): what has changed?
The Digital Markets Act establishes a set of rules for the internet giants. Discover how Google implemented them and how this will affect your property.
Focus
March 2024
How to prepare for the 2024 season and maximise revenue
Summer, which coincides with the high season for many destinations in Italy and Europe, is almost upon us, and the time has come for seasonal properties to start preparing as much as they can . Here are our recommendations for maximising revenue and achieving your turnover goals.
Focus
February 2024
Predefined versus Dynamic Budgets: the Advantages of Always-On Campaigns
Choosing the budget to invest in advertising campaigns is certainly one of the biggest difficulties for hoteliers. Thanks to the Always On approach, it is possible to overcome this obstacle and maximise performance.
Focus
January 2022
Google My Business becomes Google Business Profile
New features and faster management of your online business card.
Focus
March 2021
Google Free Booking Links: the new Google Hotel Ads feature
Everything you need to know about the new Google Hotel Ads feature.
Focus
January 2021
Is your hotel's website mobile first?
March 2021 is the target date Google has announced for the final transition to Mobile First Indexing.
Focus
December 2020
PPC Campaigns for Hotels: The “Always On” Approach
Differently from other advertisers, even during the lockdown - with purchases close to zero - Blastness chose to maintain an Always On approach, continuing to invest in its hotels' online advertising activities.
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