Managing hotel rates has never been easy. The market is dynamic, direct sales exist alongside OTAs, demand changes quickly, competition is fierce and users are increasingly knowledgeable. Selling a room at the right price, at the right time, to the right customer requires an advanced, high-performance tool that incorporates the best features available, uses the power of predictive artificial intelligence and guarantees extraordinary operational and commercial flexibility: Blastness RMS was developed to meet these needs.
To identify the best possible price in every scenario, Blastness has developed an increasingly advanced algorithm that draws from a wide range of both internal and external data to suggest targeted rate adjustments, ensuring maximum responsiveness when scenarios and pricing factors change. The algorithm adapts continuously to the strategic characteristics of the hotel and its target market, learning and improving over time. The result is the ability to generate increasingly accurate forecasts, including expected occupancy and revenue, helping to maximize the property's performance and enabling more informed and timely decisions in the area of revenue management.
However, what really sets Blastness RMS apart from other market offerings is its ability to manage different pricing strategies for direct and indirect channels. Within the tool, you can define specific strategies and automate rate management separately for the official website and OTAs. Central to everything is the Dual Revenue Management logic, which allows the most effective rate spread between direct and intermediary sales to be applied dynamically. In this case, "effective" is understood to mean a price difference that simultaneously meets the hotel's two main objectives: driving bookings to the direct channel, reducing commission, and at the same time maximising the property's overall revenue.
Hyper-personalisation and maximum flexibility are the other two pillars underlying this Revenue Management System. With the Autopilot feature, using pre-set rules and advanced automation, you can define the strategic boundaries within which the tool can work in real time, automating rate changes according to customisable parameters thus drastically reducing the need for manual intervention and improving operational efficiency. Although designed to operate with a high degree of automation, the system always allows hoteliers to manually adjust each individual rate to ensure full control and accurate management of availability.
The Open Price feature allows hotels to adapt their pricing strategy with exceptional flexibility, using a system that goes beyond the concept of BAR and fixed rate grids. Thanks to Open Price, each room type follows different demand patterns. This allows every room category to be managed independently and in a responsive manner, capitalising on every single micro-trend that the room may be subject to, working without predefined patterns and adapting the offer to the opportunities of the market at that moment. The combination of Open Price and Dual Revenue Management doubles the power of the system, guaranteeing a precise price for every type of room, separately on the direct and indirect channels.
Another feature that makes Blastness RMS a strategic choice is its direct connection to other tools in the Blastness Suite, such as Market Intelligence, Rate Shopper+Parity Check and Business Intelligence, which provides real-time access to internal and external data, allowing users to make comprehensive, quick and informed decisions and work seamlessly across systems.
