The growth of OMNIA Hotels continues, changing its positioning in the digital world thanks to the collaboration started with Blastness, the Italian company specialised in the development of technologically advanced solutions for independent accommodation facilities: the new website of the Roman hotel group (www.omniahotels.com) is already online, which will also allow the management of the correct positioning, rates and direct bookings, which are increasingly growing.
"We are continuing with our group's development activities and we wanted Blastness by our side as a technology partner, precisely because of its successful experience dedicated to the sector, which allows us to keep up with the times and continue our growth," said Francesco Lazzarini, CEO of OMNIA Hotels.
"With Omnia Hotels, a reference hospitality reality in the capital, we have shared an important project for the development of the Group's electronic distribution and in particular to seize the opportunities of the direct sales channel and revenue management optimisation. Opportunities and potential that today are amplified by the development of digital markets," commented Andrea Delfini, Founder & CEO of Blastness
OMNIA Hotels is the hotel reality created in 2019 and become a protagonist in Rome with 7 structures located in the different districts of the city, 945 rooms, 9 restaurants and bars, conference and event spaces, fitness and wellness areas.
The group has continued its development, despite the complexities of the period, thanks to the commitment and passion of Francesco and Riccardo Lazzarini, who continue the business started by their parents more than 35 years ago, with a special focus on hospitality and the enhancement of the built heritage, especially in the city of Rome.
OMNIA Hotels' portfolio now includes: the Hotel Donna Laura Palace overlooking the Lungotevere in the Prati district, the Grand Hotel Fleming nestled in the heart of the hill of the same name, the Hotel Imperiale in Via Veneto, the Hotel Shangri La Roma a landmark in EUR, the Hotel Santa Costanza a few steps away from the mausoleum of the same name in Via Nomentana, the Rose Garden Palace in Via Boncompagni and the new Hotel St. Martin between the National Library and Piazza Indipendenza.