With Blastness, you can rely on a single partner for all the technology and service you need to optimise your online presence and maximise direct bookings. We develop and manage in-house all our distribution and intelligence software. Our internal web agency is highly specialised in the creation of websites for the hospitality industry aimed at the conversion. We can also work by your side to build and strengthen your revenue strategies and boost your profits with digital marketing campaigns.
Starting from your needs, we will create a solution tailored to your property.
You can choose to pay as you grow with the Pay Per Result formula, to buy single products with the Pay Per Product contract, or to perform risk-free PPC campaigns with the Pay Per Reservation solution.
Twelve months has passed since the implementation of the Blastness CRS at the Brunelleschi and it is time to take stock: we are very happy. We have found an online reservation system that finalises the work done on our website and which allows us significant scope for customisation. The implementation of Blastness CRS, the link with the channels, the personalisation of the IBE, the configuration of the GDS have meant a lot of work and have put the team under stress, but I can now say that I have taken the right decision at a historic moment at the Brunelleschi.
Professionalisms, willingness to help and partnership are certainly three characteristics that can be found in the Blastness team. I am happy with the work done so far and sure that I can further improve the results that have been achieved to date.
Hotel digitisation is at an historic turning point. The major hotel companies have already equipped themselves with tools and resources to manage this process, while independent hotels like ours rely on professionals like Blastness, our long-standing partner. Blastness provides technical support for rate management, market analysis, competitor monitoring and optimisation of direct bookings from the site, helping us to achieve our objectives.
Managing the Group's hotels and resorts is a complex process, but thanks to the Business Intelligence and Revenue Management platforms that Blastness provides, we have been able to constantly improve our results for 9 years. Being able to consult the booking trends of the entire group from a single platform guarantees synergic monitoring of the different structures and optimises performance. The clear and easy to consult data displayed and the possibility to intervene immediately on the sales strategies of rooms in the digital world make it easy to adjust to any sudden changes in the scenario.
In Blastness we have found a partner that has believed in the potential of electronic distribution and above all in our Apogia Hotels chain website. Over the past few years we have managed to significantly increase direct sales levels in our seaside hotels, which have over 1500 rooms on the Adriatic coast. The Google brand protection campaigns have produced especially good results, and revenue volumes that are far beyond any expectation, so as to help a gradual and profitable disintermediation process.
I am proud to have believed in Blastness and in the people at Blastness from the foundation of the company, which has been able to win, maintain and grow the regard and esteem in which it is held year by year. The results are there to be seen, with tangible proof. Undisputedly the number one in Italy.
For the past three years we have enjoyed a partnership based on the professionalism of young people who are always up to date and aware of the continual changes and technological developments. They have allowed us to reach gratifying results in terms of visibility and bookings confirmed online. For the next few years we already have plans in place that will help us to make our sales channel more productive compared with everyone else's. We strongly believe that hotel sites can become the real stars in the direct sale of their rooms.
Blastness has been, and will definitely be in the future, a partner for Riva del Sole Resort & Spa which has brought development and unparalleled benefits, with increases in turnover and profits beyond every expectation. As far as we are concerned it isn't just any other service provider, but an excellent partner, with highly skilled and dedicated staff, as well as great ethical sense.
I have been collaborating with Blastness for over 15 years on several partnership projects with different needs and sometimes in complex destinations and we have always achieved all the predetermined results, thanks to a deep technological knowledge of electronic distribution and the creativity and reliability of a carefully assembled team that always keep the focus on human relationships.
Skill, professionalism, absolute willingness to help and quick replies, and – above all – the ability to get round obstacles, both large and small. That is the real value added we have found in Blastness from the start of our partnership. All that has been translated into concrete and tangible results. We consider Blastness our left hand, and together we can applaud our successes, both present and future.
