Business Intelligence is a valuable tool that allows us to use real-time data to plan and verify all our business strategies. In order to always be on the ball and not leave anything to chance, it is essential to be able to process and use data quickly and easily. The RMS system, based on internal and external data, provides us with targeted and easily applicable suggestions. The integration of all the systems provided by Blastness allows us to implement our strategies with just a few clicks. It is precisely thanks to data analysis that the PPC campaigns made by Blastness are also successful. Knowing which customers to target and, above all, when, allowed us to have a really high conversion rate. We only started doing PPC campaigns a few years ago, but over time we have noticed that performance has grown in double figures year after year.

The package of services offered by Blastness is complete and easy to use. The usability of all their products has notably improved daily operations, both in the office and out, thanks to the extremely useful FOX app. The customer help service is always courteous and ready to assist you.

In Blastness we have found a partner that has believed in the potential of electronic distribution and above all in our Apogia Hotels chain website. Over the past few years we have managed to significantly increase direct sales levels in our seaside hotels, which have over 1500 rooms on the Adriatic coast. The Google brand protection campaigns have produced especially good results, and revenue volumes that are far beyond any expectation, so as to help a gradual and profitable disintermediation process.

We had been looking for a reliable and competent partner for some time who could help us improve our revenue and online sales strategy, someone who would not only provide us with the tools but also the know-how to embark on a path of improvement and performance. Blastness immediately grasped this need and offered us collaboration and consultancy in line with what we had in mind and the objectives we had set ourselves.

We found a work group with whom we can grow together, sharing the knowledge and also the risk of running a company nowadays. At this point they are an integral part of our company.

Managing the Group's hotels and resorts is a complex process, but thanks to the Business Intelligence and Revenue Management platforms that Blastness provides, we have been able to constantly improve our results for 9 years. Being able to consult the booking trends of the entire group from a single platform guarantees synergic monitoring of the different structures and optimises performance. The clear and easy to consult data displayed and the possibility to intervene immediately on the sales strategies of rooms in the digital world make it easy to adjust to any sudden changes in the scenario.

Blastness, a long-standing partner of ours, is a dynamic company that is continually evolving and which, thanks to their technological know-how and highly professional staff, assists the hotel to develop its business by helping it to improve its sales performance.

We began our partnership with Blastness about ten years ago, in a very different environment in terms of online sales. Since then, they have provided excellent strategic support and sales tools that are especially flexible and have enabled us to considerably reduce intermediation costs and to increase direct sales volumes through our website. We have always found Blastness to be an opposite number that is ready to listen to our requirements and to develop solutions that can adapt to the specific needs of our firm.

I would like to mention the people: it is nice to think that a company that provides services that are so technologically advanced is made up of people that you can interact with. I like the idea that Blastness is the best supplier of services and technology in its field, but above all I think of those people who help us and support us every day (and also put up with us).

I think it is important to start again today in order to lay the foundations for a future that will be different from what we are used to. The pandemic has hit tourism hard and after a careful analysis of the market, we chose to partner with Blastness, an entirely Italian company that we already knew and that has had the greatest digital and communication growth in the sector in recent years. The stakes are high and we still don't know what the future holds, but we are certainly facing it with a partner that is up to the task of overcoming the toughest challenges.