Celebrating its 20th anniversary in 2024, Blastness reflects on its history of success and renews its commitment to building a future driven by innovation and excellence. We relive the events that shaped our history with a journey through time that starts in 2004 with an intuition...
Blastness was born in La Spezia as the brainchild of Andrea Delfini: "The growth of the portion of rooms sold on online channels: this is, today, the greatest opportunity."
Blastness enters the market with the innovative Partnership formula, a flexible and customised solution that allows you to use the company's systems and services without any risk and only pay for them in relation to the achievement of previously shared and agreed-upon growth objectives, with a safe return on investment.
Blastness is certified as the 1st CRS provider to 5* hotels in Italy, a record that is still valid today.
Blastness launches the NERO lifestyle brand, with the aim of uniquely and distinctively aiming the independent luxury hotels of the NERO lifestyle hotels collection at the target of High Net Worth Individuals (HNWI). NERO Lifestyle, today, is a broad strategic programme that selects luxury companies as its partners and supports exclusive national and international events.
Blastness opens a new operational headquarters in Rome, which will become the headquarters of its large team of Revenue Managers – today the first in Italy – and software development managers.
Blastness opens the FOX Technologies business intelligence and technological development division, with the aim of independently developing the software of its product package and exploring the new fields of scientific progress such as artificial intelligence and machine learning.
Blastness turns 10 years old and celebrates with the first Blastness Party on the occasion of the TTG trade fair in Rimini, bringing to life one of the most anticipated events of the trade fair week.
Blastness joins the Google Strategic Partner programme because it is recognised as one of the companies with the highest potential in the EMEA area.
Blastness opens a new headquarters in La Spezia, to ensure space for a team that has more than tripled in 10 years.
Blastness is named among the 3% of the best Google partner companies in Italy and obtains the Google Premier Partner badge for its specialisation and high volume of investment in online advertising activities. This recognition – which rewards the ability to maximise the success of hotel advertising campaigns on search engines and metamotors – is reconfirmed for all the years to come.
Blastness receives a new badge and officially joins the Microsoft Advertising Partner programme, an important milestone that attests to the excellent results generated by Pay Per Click campaigns on Microsoft platforms in the hotel sector. This recognition is also still confirmed.
Blastness launches the press and web campaign #ioprenotodalsito (#ibookfromthesite), with the aim of encouraging holidays in Italy and direct bookings from official websites to support hotels in the aftermath of the COVID-19 pandemic.
Blastness launches Go Digital packages to help independent hotels enter the digital markets quickly and easily. The packages – predefined and customisable – contain all the systems and services useful to maximise online sales and, in particular, the turnover of the proprietary site, saving time and resources and obtaining a high and rapid return on investment.
Blastness participates in its first international fair and chooses the stage of the World Travel Market in London.
The parameters of Google PageSpeed Insights reward the websites made by Blastness, which turn out to be 77% faster from mobile and 27% faster from desktop compared to market data.
Blastness becomes an Official PPC Protect Partner, a new recognition that confirms the interest in guaranteeing accurate data and qualified traffic for increasingly high-performing Pay Per Click campaigns.
Blastness develops the Blastness Suite, a centralised platform to analyse the data of the different systems in an integrated way and carry out simple, quick and precise interventions, which relates a large amount of data from different products to optimise pricing, maximise revenues and increase bookings from the official website with data-driven suggestions.
On the occasion of its entry into Serie A, Blastness becomes a sponsor of Spezia Calcio, reinforcing the link with its geographical origins.
Blastness drives over 119 million euros in conversions with its Pay Per Click campaigns, which run in over 200 countries and feature ads in 7 languages.
With its NERO lifestyle and Blastness Club brands, Blastness partners with Trenitalia and enters its Platinum and Infinite Platinum Cartafreccia programme.
Blastness obtains the Microsoft Advertising Partner Growth Award, a global award that recognises partners who have demonstrated significant growth in turnover, acquisition of new accounts, expansion into new sectors, and achievement of certifications in the last 6–12 months.
Blastness is one of the Tripadvisor Hospitality Marketing recommended Partners thanks to the large volume of metasearch advertising campaigns and the excellent results obtained on the platform.
Blastness systems have transacted over 1 billion euros in ten months.
Blastness' web agency, specialising in hotel sites aimed at conversion, releases 200 websites every year, with an average of 1 new online site in each working day.
Blastness is certified by Google as the 1st advertiser for web advertising campaigns in Tourism & Travel, an important milestone compared to its main Italian and international competitors.
Blastness opens a headquarters in the United Kingdom and begins its international expansion.
Blastness' portfolio exceeds 1,000 accommodation properties, including independent hotels, resorts, boutique hotels, business hotels, guesthouses, historical residences, groups and hotel chains.
Blastness Srl and Blastness Group Holding Srl become Joint-Stock Companies, a significant milestone that testifies to the solid commitment to build a future of innovation and excellence. Blastness consolidates its status as a pioneer in the hotel innovation landscape, entrusting its future to a new chapter full of prospects and ambitions.
Forbes counts Blastness among the Small Giants, high-potential SMEs with large projects and great milestones on the horizon.
Blastness employee numbers grow to 150: a team of young professionals for a top-tier training, assistance and support service. "Investing in highly qualified resources, with managerial skills and solid human qualities, is one of the determining factors of success, together with ethical and moral values."
Blastness manages more than 13,000 search and metasearch campaigns 24/7, with more than 500,000 keywords to dynamically follow the needs of different markets and different seasons.
Blastness receives the "Winning Companies" award from the prestigious Intesa Sanpaolo programme that celebrates excellence among Italian SMEs by evaluating criteria such as innovation, socio-economic impact, sustainability, digital transformation and international development.
Blastness obtains the Certificate of Excellence from the Hotel Tech Report website for its Booking Engine and Revenue Management System products in light of the 80% positive reviews received from hoteliers.
The volume of reservations transacted on the official websites of Blastness client hotels reaches, for the first time, that of Booking.com.
