# Distribution & Direct Bookings
List of focusarticles
Focus
October 2024
Techniques for reducing reliance on intermediaries to maximise direct sales
Reducing booking costs and creating a direct and authentic link with clients is every hotelier’s dream. Discover how you can realise it.
Focus
July 2024
What is the Billboard effect and how can you use it to maximise direct sales?
Your property's presence on OTAs can bring more users to your official site, helping you maximise direct sales. Find out how.
Focus
June 2024
How AI can grow your hotel: three Blastness products that use artificial intelligence to maximise performance
Learn about three Blastness products that use AI and machine learning to ensure high performance for facilities
Focus
AIBE: the revolutionary AI-based Booking Engine for optimising hotel direct bookings
Blastness is revolutionising direct online bookings with AIBE – Artificial Intelligence Booking Engine, the new smart solution for hotels.