Here you will find answers to the most frequently asked questions about our services, the features of our products, and our ways of working together. We have gathered the key information to help you quickly find what you are looking for and provide simple, clear, and immediate support.
Blastness works with properties of all types and sizes - from independent boutique hotels to resorts and hotel chains - that want to increase direct bookings, reduce dependency on OTAs, and manage their online distribution and revenue strategy more effectively.
Blastness has a simple goal: to help you increase revenue while reducing commission costs. We achieve this in two ways: on one hand, we maximise sales through your official website, reducing reliance on OTAs; on the other, we help you optimise your revenue strategy so that every booking generates greater value.
Blastness combines the expertise of all three. We develop proprietary technologies for electronic distribution and rate management, provide specialist revenue management consultancy, and operate an in-house web agency dedicated to the hospitality industry. If you wish, we can become your single trusted partner, eliminating the need to manage multiple suppliers.
Yes. In the Success Stories section, you can discover real case studies of hotels that have transformed their digital strategy with Blastness and achieved significant performance growth. Several properties have exceeded 60% of bookings generated through their official website market share and achieved RevPAR growth of over 90%.
You can request a consultation or a free demo by filling in this form. Our team will get in touch to understand your needs and identify the most suitable solution for your property. You can also meet us in person: Blastness attends the leading hospitality trade fairs throughout the year. Visit the News section to find out when and where to meet us.
Blastness provides a complete ecosystem of tools for electronic distribution: a Booking Engine and the AI-powered AIBE, CRM, AI Chatbot, and Direct Revenue Tools designed to encourage direct conversions and manage incoming bookings, as well as CRS and connectivity tools for integration with the main GDS, PMS, and banking systems.
All systems are fully integrated with one another and accessible via Blastness Suite – the platform that brings together all Blastness systems within a single environment, making them easier to use while providing a complete and operational overview of hotel performance.
Blastness electronic distribution solutions are designed to integrate with the leading PMS, Channel Manager, and CRS Manager systems on the market, including Synxis, Opera OXI and Opera OHIP, Protel and iHotelier.
To verify compatibility with the systems currently used by your property or to receive more detailed information, we invite you to complete the contact form: our team will assess your specific situation and provide all the information you need
Yes, artificial intelligence is already integrated into several Blastness products for electronic distribution and beyond: from the AI Booking Engine and Chatbot to selected Market Intelligence and RMS modules.
Our in-house development team works continuously to incorporate new technologies and anticipate market evolution, ensuring that Blastness products always remain at the forefront of innovation.
Blastness offers a flexible and customisable revenue management consultancy service designed to adapt to the needs of different types of properties.
The service is based on constant monitoring of the market, demand trends, and booking data, with the aim of defining and continuously updating the most effective pricing and distribution strategies.
Depending on the hotel’s needs, the service can also be provided as a fully outsourced revenue management solution. In this case, a dedicated Revenue Manager becomes an active part of the team, supporting the day-to-day pricing strategy and management.
Absolutely. Years of experience and hundreds of managed properties demonstrate that, with the right tools and support, independent hotels can also achieve outstanding performance and become highly competitive in the market.
Blastness Revenue Management System is the only dual RMS on the market, allowing hotels to manage pricing differently across direct and indirect channels. This helps maximise direct bookings through the official website while maintaining competitiveness on OTAs.
In addition, the platform benefits from continuous technological development, with constant updates to keep pace with evolving market dynamics.
The RMS can operate in AutoPilot mode, automatically applying the rate changes suggested by AI based on market performance.
At the same time, hoteliers always retain full control and can intervene manually whenever they choose. Automation and flexibility go hand in hand: with Blastness, you decide how much to rely on technology and how much to manage independently.
Blastness covers all the main areas of hotel digital marketing: the creation and management of campaigns on search engines (Google, Bing, and others) and metasearch platforms, SEO and SEO copywriting activities to improve the website’s organic visibility, as well as social media profile management and paid social advertising campaigns.
The digital strategy is developed in synergy with all other activities — distribution, revenue management, and website management.
This 360-degree approach is made possible by Blastness’ exclusive specialisation in the hospitality industry: unlike traditional marketing agencies, the Blastness team understands the logic and dynamics of the hospitality market and creates strategies specifically designed for hotels, rather than adapting approaches from other sectors.
All campaigns are managed through the BMS (Bid Management System), Blastness’ proprietary system that automates and optimises bids in real time to maximise return on investment.
The BMS enables campaigns to be:
There are no activation or set-up costs, and no minimum budget is required. We operate with a flexible model tailored to the agreed commission structure and the property’s objectives.
Blastness manages high-performing PPC campaigns, and the property pays a fee exclusively on tracked bookings, achieving savings of over 30% on intermediary costs.
No, social media is managed using a different approach, as its primary purpose is to build brand awareness and positioning, contributing indirectly to bookings over the medium to long term through a customer journey that is neither immediate nor directly measurable.
The KPIs monitored therefore focus on measuring effectiveness in building awareness and positioning: clicks, views, and interactions.
Blastness offers three collaboration models, designed to adapt to the needs of every property.
Whichever collaboration model is chosen, set-up costs are not required as an upfront investment. Instead, they are distributed over time and included within the collaboration model itself.
This allows you to start working with Blastness without an initial financial outlay, ensuring a more sustainable approach aligned with results.
Blastness provides dedicated support for any operational or technical needs related to websites, email, CRS, Booking Engine, Channel Manager, and revenue and intelligence tools.
The Helpdesk for Booking Engine, Channel Manager and Blastness Suite (helpdesk@blastness.com) is available from Monday to Saturday, from 08:00 to 20:00 (CET).
The Helpdesk for Websites, Email and Domains (assistenza@blastness.com) is available from Monday to Friday, from 09:00 to 18:00 (CET).
Support is available in both Italian and English.
Yes, training is an integral part of the service. The Blastness team supports hotel staff in using all activated products, with dedicated training sessions designed to ensure that every tool is used to its full potential.