Cruccùris Resort
Immersed in the unspoiled nature of Villasimius, Cruccùris Resort is a property that has chosen to stand out through an authentic and niche positioning. Not a classic seaside hotel, but rather a resort “by the sea”, designed to offer tranquillity, privacy, and an immersive experience within a unique natural setting.
Defined as the only “village hotel” in Villasimius, the resort unfolds among tropical gardens, secluded spaces, and environments carefully designed to provide peace and wellbeing, far from the hectic pace of traditional tourism.
The experience at Cruccùris Resort is enhanced by a diverse gastronomic offering, two swimming pools, dedicated relaxation areas, and a refined yet understated atmosphere built around the concept of “slow hospitality”: attentive, essential, and respectful hospitality that adapts to guests’ pace and needs. The resort mainly welcomes couples and adult travellers seeking a relaxing, private stay immersed in nature. A target audience that values the quality of the experience, wellbeing, and discreet hospitality, بعيد from more crowded and standardised tourism.
Already a client of Mentefredda, Cruccùris Resort decided to embark on a partnership journey with Blastness, choosing to evolve its approach to distribution and digital marketing. The work carried out up to that point had already delivered positive results, but the goal was to take a further step forward by building a more structured project focused on the growth of the direct channel.
The partnership was born from the desire to create greater value, strengthen commercial performance, and maximise direct sales through a more integrated and data-driven strategy. In this context, Cruccùris Resort retained the systems already in use – including the ErmesHotels Channel Manager, Mentefredda’s immersive Booking Engine, the Engagement Platform for quotations, and its own PMS – integrating them with all the modules of the Blastness Suite, thus combining operational continuity with enhanced technological capabilities.
Signing a partnership agreement is obviously not something to be taken lightly, but after just a few months I am already very happy with the choice we made. I have been working very well with the Blastness team, and their support has been instrumental in enhancing the value of the direct channel.
Marco Atzori, Director
In this context, Blastness stepped in without disrupting an already high-performing ecosystem, instead integrating strategically and progressively into the property’s existing operations.
From a strategic perspective, the team focused on raising awareness around the importance of disintermediation and direct sales, working on the definition of more advanced pricing and distribution strategies aimed at both increasing overall revenue and strengthening the share of the direct channel. This approach also led to a review of the room mix management and the various room categories, improving online distribution and the sales performance of individual room types.
On the technological side, the introduction of the new Blastness RMS significantly expanded the amount of data analysed by the algorithm, increasing the accuracy of forecasts used to support pricing strategies. At the same time, the shift from traditional advertising campaigns to high-performing PPC campaigns managed through BMS, with virtually unlimited budgets and a fully performance-driven approach, contributed to improving the effectiveness of media investments, maximising conversions and return on investment.
“The campaigns managed through BMS delivered excellent results for us, both operationally and in terms of performance. With the traditional approach, we constantly had to manage and fine-tune investments, analyse them, and understand how and when they were actually generating results – and I have to admit, it wasn’t easy. With this new approach, however, we have taken a truly significant step forward.”
Marco Atzori, Director
The results achieved during the first quarter of the partnership confirm the effectiveness of the new approach adopted by Cruccùris Resort together with Blastness.
The first tangible success achieved thanks to the collaboration with Blastness was a significant improvement in overall performance, both in quantitative and qualitative terms. A result built together through constant and shared work, which led to an increase in bookings, ADR, and revenue.
Marco Atzori, Director
The analysis of the KPIs highlights significant growth in the direct channel, with a +49% increase in revenue generated through the website during the first quarter of 2026 compared to the same period of the previous year. At the same time, Total Room Revenue recorded a +10% increase, confirming an overall improvement in the property’s commercial performance. Particularly noteworthy is also the disintermediation result: the share of revenue generated by the official website compared to OTAs increased by 12 percentage points, a clear sign of the property’s enhanced ability to capture direct demand and strengthen its proprietary channel.
The management of advertising campaigns through BMS also proved to be a winning choice: despite a -55% reduction in investment, marketing campaigns generated an impressive +18% increase in converted value during the first quarter, significantly improving the overall efficiency of promotional activities.
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