Francis Louis Passerini appointed Chief Operating Officer of Blastness

Blastness, a leading Italian travel tech provider of solutions and services for the hospitality industry, has appointed Francis Louis Passerini as its new Chief Operating Officer.

The move reinforces Blastness’s management structure, bringing it in line with the company’s expanded scale and the growing opportunities across international markets.

The new COO will report directly to Andrea Delfini, CEO of Blastness, and will oversee the company's key operational functions including revenue management, helpdesk and customer care, digital marketing and web development. His role will focus on accelerating the company’s growth strategy and developing an integrated, efficient and scalable operating model. He will also work to foster greater collaboration across departments, streamline processes and enhance the quality and effectiveness of the services offered.

The appointment comes at a particularly significant stage for Blastness. Following a period of transformation underpinned by major acquisitions, the company continues to evolve its organisational structure, focusing on maximising the potential of its expertise, technologies and assets, while consolidating its position as a leading international player and key driver of innovation in the industry.

Francis Louis Passerini brings over 30 years of experience in Hospitality, Travel Tech & Digital Marketing, gained through senior management roles in international organisations. For the past 24 years, he has served as Managing Director for Italy & MEA at D-EDGE Hospitality Solutions (formerly FastBooking).
During his time with the company, he has also held several executive positions, including Deputy Director of the Digital Agency, Global Director of the Web Studio and VP of Sales for EMEA. In these roles, he led operations and teams across Venice, Paris, Singapore and Tokyo, while helping the company enter and establish its presence in new international markets.

"We are delighted to welcome Francis to Blastness", said Andrea Delfini, CEO of Blastness. "His extensive international expertise in Travel Tech, and his deep understanding of the market and the competitive landscape, brings extraordinary value to our organisation. I am confident that his contribution will play a pivotal role in strengthening our operating model and accelerating the execution of our growth strategy. I have known Francis for more than 20 years, and over that time we have built a relationship based on mutual respect, both professionally and personally."

"I am honoured to join such a leading, dynamic and highly ambitious organisation", said Francis Louis Passerini, Blastness’s new Chief Operating Officer. "I have chosen to join an inspiring and challenging project, rooted in Italian excellence with a truly global outlook. Thank you infinitely Andrea for the trust and I look forward to bringing my experience to Blastness and its people, helping the company establish itself as a leading international player in digital hospitality.”