# Web & Digital Marketing
List of focusarticles
Focus
February 2025
8 Trends for Hotel Websites in 2025
The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!
Focus
March 2021
Google Free Booking Links: the new Google Hotel Ads feature
Everything you need to know about the new Google Hotel Ads feature.
Focus
September 2024
Instagram for hotels: content, formats and tips to grow your page
In an increasingly digital world, a professional Instagram profile is now essential for hotels that want to seize all the opportunities of the online world.
Focus
July 2024
What is the Billboard effect and how can you use it to maximise direct sales?
Your property's presence on OTAs can bring more users to your official site, helping you maximise direct sales. Find out how.
Focus
April 2024
The 10 must-haves for a successful hotel website
Discover ten essential elements that your hotel website needs to have to offer a memorable experience from the first click.
Focus
April 2024
Google and the Digital Market Act (DMA): what has changed?
The Digital Markets Act establishes a set of rules for the internet giants. Discover how Google implemented them and how this will affect your property.
Focus
February 2024
Predefined versus Dynamic Budgets: the Advantages of Always-On Campaigns
Choosing the budget to invest in advertising campaigns is certainly one of the biggest difficulties for hoteliers. Thanks to the Always On approach, it is possible to overcome this obstacle and maximise performance.
Focus
April 2025
Microsoft Advertising: a strategic opportunity for hoteliers
The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!
Focus
June 2025
5 Trends to Grow Your Hotel on Instagram This Summer
Summer has always been the golden season for hotels, but in 2025, it is also proving to be the perfect season to grow on Instagram. Read the article to find out how.
Focus
August 2025
Copywriting for hotels: 5 mistakes that make you lose bookings
Summer has always been the golden season for hotels, but in 2025, it is also proving to be the perfect season to grow on Instagram. Read the article to find out how.