The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!
Instagram for hotels: content, formats and tips to grow your page
In an increasingly digital world, a professional Instagram profile is now essential for hotels that want to seize all the opportunities of the online world.
Google and the Digital Market Act (DMA): what has changed?
The Digital Markets Act establishes a set of rules for the internet giants. Discover how Google implemented them and how this will affect your property.
Predefined versus Dynamic Budgets: the Advantages of Always-On Campaigns
Choosing the budget to invest in advertising campaigns is certainly one of the biggest difficulties for hoteliers. Thanks to the Always On approach, it is possible to overcome this obstacle and maximise performance.
Microsoft Advertising: a strategic opportunity for hoteliers
The website is often the first point of contact with users and it is therefore crucial to offer an experience in tune with the identity of the property. Read the article and discover the latest trends!
5 Trends to Grow Your Hotel on Instagram This Summer
Summer has always been the golden season for hotels, but in 2025, it is also proving to be the perfect season to grow on Instagram. Read the article to find out how.