BLASTNESS ENTERS THE TOP 3% OF THE BEST GOOGLE PARTNER COMPANIES IN ITALY AND CONFIRMS ITS GOOGLE PREMIER PARTNER STATUS FOR 2022

For the fifth consecutive year, Blastness has been named a Google Premier Partner thanks to the excellent results achieved in 2021 and the growing investment in online advertising activities.
The Premier Partner status – awarded to digital marketing partners worldwide who have achieved the best results within the Google Partners program – rewards Blastness' ability to maximize the success of its hotel clients' advertising campaigns on search engines and metasearch engines.

In 2021, Blastness' Pay Per Click campaigns achieved record performance and drove over 50 million euros to the official websites of the hotel properties of its clients, confirming its role as an indispensable channel for revenue growth from their websites. In particular, from June to December 2021, the volume of bookings converted from Google Ads and Google Hotel Ads grew by  202% and 372% compared to the same period in 2019.

"Congratulations to our Premier Partners for ranking in the top 3% of Google partners in Italy. These are companies – said Davang Shah, Senior Director, Google Ads Marketing – that have stood out for their commitment to expanding their knowledge of the products, establishing relationships with new clients, and helping current clients grow. We look forward to offering them all the support they need to help their clients succeed online."

"We are proud – says Andrea Delfini, CEO & Founder of Blastness – to maintain the highest level of Google partnership recognition, which is granted with increasingly stringent criteria to a very limited number of companies. Thanks to the partnership journey that started in 2017 with Blastness' selection into the Google Strategic Partner program as one of the highest potential companies in the EMEA region, we have received valuable and constant support, including technical and technological assistance, which has allowed us to elevate our services in the SEA field and helped us develop innovative technological platforms for managing and optimizing campaigns. We have understood how essential it is to use bidding automation systems to manage high-performance campaigns capable of generating large volumes of conversions with increasing cost optimization.”

In recent years, Blastness has developed the BMS product, a proprietary Bid Management platform specifically created for the hospitality sector, which, through artificial intelligence and machine learning algorithms, manages, 24 hours a day, 7 days a week, over 500,000 auctions every day for the visibility of ads and rates published in over 300 countries, in 5 languages. The BMS selects in real-time the search terms on which to invest and is capable of modulating investments with great precision and granularity based on the conversion performance of each individual search term, each ad, and each campaign.

"The BMS – continues Delfini – is a concrete example of how Artificial Intelligence is truly present in our daily operations and how it can contribute to business operations, with a speed, effectiveness, and volume of actions that no team composed solely of humans could deliver. It is fascinating to see how, in our SEA department, humans and 'robots' work in synergy and harmony, constantly elevating performance.”

In 2022, Blastness will continue to rely on the highest level of collaboration with Google to ensure the best standards in the management and optimization of advertising campaigns for its clients.