Focus

I 10 Must Have per un Sito di Hotel di Successo

Scopri dieci elementi essenziali che il tuo sito di hotel deve avere per offrire un'esperienza memorabile fin dal primo clic.
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Google e il nuovo Digital Market Act (DMA): cos'è cambiato?

Data di pubblicazione: Aprile 2024

Il DMA introduce diverse regole per i cosiddetti gatekeepers. Scopri come Google si è adeguato alla normativa e qual è l'impatto sul tuo hotel.
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Come prepararsi alla stagione 2024 e massimizzare il revenue

Data di pubblicazione: Marzo 2024

L’estate, che per tante destinazioni in Italia e in Europa coincide con l’alta stagione, è ormai alle porte e per le strutture stagionali è giunto il momento di prepararsi al meglio. Ecco i nostri consigli per massimizzare il revenue e raggiungere gli obiettivi di fatturato.
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Budget predefinito vs budget dinamico: i punti di forza delle campagne always on

Data di pubblicazione: Febbraio 2024

Scegliere il budget da investire nelle campagne di advertising è sicuramente una delle difficoltà più grandi per gli albergatori. Grazie all'approccio Always On è possibile superare questo ostacolo e massimizzare le performance.
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Google Business Profile

Data di pubblicazione: Gennaio 2022

Google My Business diventa Google Business Profile: nuove funzionalità e una gestione più veloce del proprio biglietto da visita online
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Google Free Booking Links

Data di pubblicazione: Marzo 2021

Tutto quello che hai bisogno di sapere sulla nuova funzione di Google Hotel Ads
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Il sito del tuo Hotel è Mobile First?

Data di pubblicazione: Gennaio 2021

Marzo 2021 è la data di scadenza che Google ha annunciato per il passaggio definitivo al Mobile First Indexing.
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Campagne Pay Per Click per hotel: l'approccio Always On

Data di pubblicazione: Dicembre 2020

A differenza degli altri inserzionisti, anche durante il lockdown - con acquisti prossimi allo zero - Blastness ha scelto di mantenere una gestione Always On, continuando ad investire nelle attività di advertising online dei propri hotel raggiungendo due importanti obiettivi...
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